The "Be Tire Smart - Play Your PART" campaign is sponsored by The Rubber Association of Canada and the Government of Canada under the leadership of Natural Resources Canada's Office of Energy Efficiency. Founded in 1920, The Rubber Association of Canada is the national trade association of the rubber industry. Its members include those who produce tire and non-tire rubber products as well as suppliers to the industry. Contact information For more information, please contact the "Be Tire Smart - Play Your PART" campaign at: Be Tire Smart 2000 Argentia Road Plaza 4, Suite 250 Mississauga, ON L5N 1W1 Tel: 905-814-1714 Fax: 905-814-1085 Email: info@betiresmart.ca