Canadian Tire Joins the "Be Tire Smart" campaign May was an exciting month for the Be Tire Smart team. Canadian Tire, Canada's largest retailer, joined the "Be Tire Smart - Play Your PART" campaign. They shared tire maintenance advice and tips with their customers and employees by displaying over 500 Be Tire Smart posters in Canadian Tire stores and parking lots across the country. They helped spread information about proper tire maintenance to millions of Canadians by including Be Tire Smart advice in four separate flyers, each distributed to nearly 10 million households. Over 200,000 brochures on the benefits of proper tire maintenance and inflation were handed out at 450 Canadian Tire stores.