Largest ever tire inflation study reveals safety and environmental hazards - Launch of the "Be Tire Smart- Play your PART" Campaign in Quebec Montreal, QC (October 8, 2004) - An alarming 63% of cars in Quebec have at least one tire with an inflation problem, which is a safety risk and leads to increased fuel consumption, tire replacement costs and greenhouse gas emissions. This is one of many disturbing findings from the largest ever tire inflation study conducted in Canada, which will be announced on Wednesday, October 13, 2004, in Montreal. The study clearly illustrates the need for consumer education on the benefits of proper tire inflation and maintenance practices. The Rubber Association of Canada and The Government of Canada formed a partnership to fund this study and to increase understanding among Quebecers about the safety and environmental benefits of proper tire inflation and maintenance. In addition, CAA-Quebec has recently joined the campaign as a partner. WHAT: The Rubber Association of Canada, in partnership with The Government of Canada, will release the results of their recent tire inflation study and launch their "Be Tire Smart- Play you PART" campaign. A free public tire clinic, where members of the media and the public are invited to have their tire pressure measured, will also be held. WHO: Guy Martel, on behalf of The Rubber Association of Canada Pierre Beaudoin, Director of Technical Service, CAA-Quebec Senior officials from The Government of Canada Students from L'École des métiers motorisés de Montréal WHERE: Parking lot located on the southeast corner of the boulevard René-Lévesque and De La Montagne Street, in front of the Centre Bell, downtown Montreal. WHEN: Wednesday, Oct. 13, 2004 Announcement: 11:00 a.m.; Public tire clinic: 10:00 a.m.-3:00 p.m. For more information, please contact: Debbie Cabana GPC International Tel: (514) 258-7438