Tire service technicians are a trusted source of information for drivers. As your customers become more aware of the need to take better care of their tires, we encourage you to provide them with detailed tire care information on how to properly care for them. We believe that up-to-date, easy to understand information will help you offer a higher standard of customer service and set you and your staff apart as experts in the field. We invite you to review the following tire maintenance materials which we believe will provide the detailed information you need to better serve your customers: Tire Basics: What Drivers Should Know About Tires (PDF: 454 Kb) Includes details on the function of tires, the parts of a tire, how to read tire sidewalls, tire categories and specialized tire segments. Buying Tires: How to Get the Right Tire for You (PDF: 244 Kb) Includes details on checking for wear, understanding a person's tire needs, choosing a retail tire outlet, using caution when mixing tires and registering tires. Tire Care and Maintenance: Protecting the Environment, Your Investment and Your Safety (PDF: 428 Kb) Includes details on the environmental impact of poorly maintained tires, the effects of tire inflation on fuel consumption, tread wear and safety, other factors affecting tread wear, and tips on proper tire care and maintenance. Tire Terminology (PDF: 40 Kb) Glossary of tire terms. Please note that Adobe Acrobat Reader is required to view PDF files. Click here to download a free copy.